WITH THE UNION WINNING a major battle in the recent decision, the war is not yet over in preserving electronic rights for freelance writers. If we are to prevent publishers from doing an end run around the decision, we must continue to resist all rights contracts. To educate members and non-members about the importance of this issue, we have developed the following answers to some important questions.
Q. Does the decision compel publishers to pay
freelance writers for electronic rights?
A. No. The decision states that these rights
belong to the writer unless there is contract language
that transfers these rights to the publisher. In other
words, the publisher may still rob you with a fountain
pen. If you sign what is known as the "all rights
contract," then the decision will not put an extra dime
in your pocket. As writers, we all need to collectively
resist the all rights contract.
Q. What exactly is an "all rights
contract."
A. The "all rights contract" is one that gives all
rights to the publisher. In addition to hard copy print
rights, the all rights contract gives the publisher the
electronic rights to your work. These electronic rights
are valuable, and they include things like: *rights to
publish your work on the website of the publisher.
*rights to publish your work on electronic databases of
articles (like Lexis-Nexis). *rights to publish your work
on other internet archives of articles on the web.
Q. What can I do to prevent them from taking
these rights from me?
A. Instead of signing their all rights contract,
you can ask them to use the NWU's "Standard Journalism
Contract." If a copy is not enclosed with this
information, members and non-members can download this
contract from the NWU's website. Under our standard
contract, you retain the electronic rights to your work.
You can then negotiate and sell these rights to the
publisher you are negotiating with or another publisher
who will pay you for your work.
Q. What if they refuse to use the NWU
contract?
A. Then use their contract, but insist on putting
Section 3 from the standard journalism contract into the
section where electronic rights are addressed. In the
absence of any contract provision addressing electronic
rights, you own the electronic rights after the article
is published. However, your interests are better served
by specifically inserting this language in your contract.
Q. What if the publisher wants to buy my
electronic rights?
A. By all means sell them, but simply do not give
them away for the pittance that the industry has grown
accustomed to paying. Some publishers have been pirating
these rights without the permission of writers. Other
publishers have grown accustomed to demanding all rights
contracts or paying very little for these rights. We need
to educate the industry about the reality that these
electronic rights are valuable commodities in the
post-Tasini decision era of the information age.
Q. How valuable are these rights, and what
should I tell them?
A. You can tell them that you are a member of the
National Writers Union and the NWU has adopted a policy
on electronic rights. When you start your negotiating
process, you can tell them that the NWU recommends the
following compensation for future use: * 100 percent of
print fee per year for internet archives and websites. *
15 to 30 percent of the print fee per year for databases
such as Lexis-Nexis.
Q. What should I ask for if the publication
already used my work without permission?
A. The NWU has a policy for past infringement as
well. We recommend that folks ask for payment equal to
the original print fee for commercial database use and
the same amount for web use. For example, if your
original print fee was $500 and the publication put the
piece on both the newspaper's website and Lexis-Nexis,
you should receive $1,000 for past infringement. To
simplify matters, we suggest that you ignore the length
of time the article has been used electronically. To help
folks collect money on past infringement, the NWU has
prepared the "Model Demand Letter for copyright
infringement."
Q. What do I tell the publisher who is
reluctant to track electronic rights?
A. Tell the publisher that your union has
established a collective licensing agency, the
Publication Rights Clearinghouse (PRC), to simplify the
payment of electronic rights. The PRC prepares a
customized licensing agreement that fits the publishers
needs. At regular intervals, the publisher can send the
PRC one check. The PRC will then pay all writers who are
under the PRC's licensing umbrella.
Q. What do I do if the publisher puts
electronic rights language in my contract that I can't
understand?
A. If you are a NWU member, you can have a
contract advisor from the union review your contract and
give you advice. The Chair of your local union can tell
you who the contract advisors are in your local. If you
have any doubts about who to go to for this important
union benefit, call or e-mail the national at: E-Mail:
nwu@nwu.org National Office East (N.Y.) (212) 254-0279
National Office West (Oakland) (510) 839-0110
Q. Will the industry go along with our policy
on electronic rights?
A. We don't know yet, but we simply must fight for
this. It is critical that we collectively push for this
policy immediately and resist all rights contracts. The
recent decision gives us some leverage and momentum to
argue from a position of strength. The lawsuit victory
affords us a window of opportunity to forcefully assert
our rights and demands. If we do not take advantage of
this opportunity now and play an instrumental role in
shaping industry practice, we will be worse off in the
years ahead. We simply cannot let publishers cut us off
from this very important revenue stream in the
information era.
Q. How else can we assert our rights and
demands?
A. By building the union. We need to tell other
writers about the lawsuit and what we can do to advance
our collective interests. We need to convince other
writers that there is strength in numbers, and we need
them to join the union. We also need them to join the
Publication Rights Clearinghouse. Together, we can
negotiate from a position of strength. We need to use
this lawsuit as an opportunity to grow our numbers. If we
are to prevent the publishers from doing an end run
around the lawsuit, then we simply must build a long and
solid wall of writers who are willing and ready to hold
the line. NO MORE ALL RIGHTS CONTRACTS!!!