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How Mass is Mass Media?
Source Michael Hoover
Date 04/08/23/16:04

figures are couple of years old, various sources...

average number of viewers of network evening news programs:
nbc/10m
abc/10m
cbs/8m

average weekly magazine circulation:
time/4m
newsweek/3m

top ten average daily newspaper circulation:
usa today/2.15m
wall street journal/2.1m
ny times/1.1m
la times/900,000m
wash post/730,000
ny daily news/730,000
chicago tribune/680,000
ny post/650,000
newsday/580,000
houston chronicle/550,000

total u.s. daily newspaper circulation:
115M

u.s. percentage daily tv news viewers:
57%

u.s. percentage daily newspaper readers:
45%

average number of news network viewers:
fox/1.4m primetime  800,000 daily
cnn/825,000 primetime  450,000 daily
msnbc 320,000 primetime  225,000 daily

percentage u.s. households with cable tv:
70%

u.s. population primary news sources:
tv: 69%
newspaper: 40%
radio:17%
magazines: 5%
internet: <5%

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